Top Real Estate Agents Tell How They Do It: Jere Metcalf Podcast

259. Seth Kaufman: How to Identify the Subtleties that Make or Break Your Success

July 07, 2022 Jere Metcalf Partners Episode 259
Top Real Estate Agents Tell How They Do It: Jere Metcalf Podcast
259. Seth Kaufman: How to Identify the Subtleties that Make or Break Your Success
Show Notes Chapter Markers

Today I’m talking to Seth Kaufman chief sales manager for ONE Sothebys International Realty in South Florida overseeing 10 managing brokers 1300 associates across 27 offices in the most prestigious neighborhoods throughout Florida’s East Coast.

Seth started his career in real estate in 1997 working with International Sales Group selling pre-construction developments. 

In 2000, alongside his identical twin brother, Seth started Global Marketing Group, an organization that provided sales and marketing services for real estate developers and builders. 

In 2007, Seth became the Managing Broker for Turnberry International Realty. 

In 2017, Turnberry International Realty was acquired by ONE Sotheby’s International Realty where Seth stayed as Managing Broker and his scope of management increased adding an additional 200 agents and 3 offices

In 2020 Seth became ONE SIR’s Chief Sales Officer. 

He now oversees 10 managing brokers, 1300 agents in 11 counties and 27 offices along Florida’s East Coast.

But wait, this is Jere Metcalf podcast, the podcast where top real estate agents tell how they do it…. 

Who Better to meet and listen than the guy who leads the top agents in the brokerage ar the top, not just in all of SIR but in the country. 

What’s most notable about  Seth, he’s understated. Seth notes details, the subtleties.  

He and I talk about 
How to Identify the Subtleties that Make or Break Your Success.

Podcast Note

  • 04:57 - Seth Kaufman: a leader in real estate
  • 09:30 -  Seth's career path
  • 12:48 - The most challenging part of transition
  • 18:56 - Quoting John Maxell
  • 20:28 - On-site luxury vs. resale luxury: the most significant differences
  • 26:54 - Adding value
  • 34:53 - Asking the right questions
  • 41:52 - Big numbers
  • 45:44 - Success stories
  • 47:43 - The Final 3


People/Resources Mentioned -
 



Books



Quote

“We become better leaders by becoming more influential. We become more influential by becoming better and more effective communicators.”

“Put everyone you meet before yourself. Don't think of how this relationship will benefit you. Instead, think about how you can help others.”

Jere interviews the world’s most renowned and best real estate agents around the country and the world.
These outstanding Agents tell their stories, how they got into the business, and what has made them successful in one of the oldest and most competitive industries.

Seth Kaufman: a leader in real estate
Seth's career path
The most challenging part of transition
Quoting John Maxell
On-site luxury vs. resale luxury: the most significant differences
Adding value
Asking the right questions
Big numbers
Success stories
The Final 3