Today I’m talking to Cindy O’Dare and Richard Boga of the O’Dare Boga Team in Vero Beach Florida selling $200 million to $300 million dollars in real estate annually.
If there’s a sales record on the east coast of Florida from beach front, waterfront or land, Cindy and Richard have broken it. As much as their success is an outlier so are their starts in real estate.
Cindy started as a house cleaner and cook for celebrities and captivated opportunities that sound impossible, even with the benefit of hindsight. She represented likes of Jimmy Buffett, The Eagles, and Eric Clapton—including the Golden Beach home that inspired Clapton’s album “461 Ocean Boulevard.” Her first sale, also a record breaking sale, was three homes on North Bay Road to the Bee Gees.
Richard started in business listing and selling premier properties right away. Even with all of the connections and succsss, he knew he needed more to get to the next level. He took the job as assitant to Cindy to get the knowledge and experience he was looking for. Today Cindy and Richard, now partners in the business, share with us, the challenges of finding the right people including partners, how they created their partnership, and secrets of their success from marketing and business development to operations.
We talk about
How to Leverage the Best Resources for Results
00:00 - Cindy O'Dare and Richard Boga:
How to Find and Leverage the Best Resources for Results
01:25 - How and why did they got into real estate; 2 very different stories
06:34 - They share their less common story aligning as business partners
16:23 - Keys for a successful partnership
20:42 - The importance of self-branding
25:55 - An assistant to a top producer
31:01 - An honest conversation about the market
40:09 - They advise on how to find a fake buyer vs a real one
41:54 - The most important lesson in creating great partnerships
44:41 - The Final 3
People/Resources Mentioned-
Books-
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Be a brand and spend money on marketing. And when you're marketing, be sure to market yourself.
Jere interviews the world’s most renowned and best real estate agents around the country and the world.
These outstanding Agents tell their stories, how they got into the business, and what has made them successful in one of the oldest and most competitive industries.
All of this on the “Jere Metcalf Podcast, Top Real Estate Agents tell how they do it.”
www.JereMetcalfPodcast.com