Today I'm talking to Rusty Hanna, a top real estate agent in South Florida with ONE Sotheby's International Realty and BreakthroughLuxury Coaching Client. Rusty is renowned for his exceptional skill in navigating the world of luxury real estate. His expertise isn't just in selling high-end properties; it’s in understanding the intricate needs and desires of clients, and transforming every challenge into a stepping stone for success. In our conversation, we delve into the nuances of the luxury real estate market, the pivotal moments of Rusty's career, and the strategies that have propelled him to the top of his field as he and I talk about 'How to Transform Difficult Situations and Conversations into Huge Opportunities.
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Chapter Notes:
00:00 - Introduction
02:00 - Football as related to real estate challenges
08:08 - Agents selling NO homes
11:42 - Reasons people hire an agent
15:24 - Why cold calling triggers Jere
20:28 - Facing your emotions in tough situations
24:45 - Luxury is not transactional
28:14 - Rusty’s story about a difficult listing
34:10 - It all comes down to communication
42:45 - Different types of “yes”
49:09 - Rusty becoming himself
57:15 - Clients become family
1:00:30 - Failure makes us great
1:05:40 - Value of good coaching
1:09:10 - Leveraging your strengths
1:22:37 - Rusty’s reading recommendation
1:31:55 - Biggest takeaways
People Mentioned:
Tom Brady
Chris Voss
Oren Klaff
Eric Edmeades
Elon Musk
Recommended Books:
“Never Split The Difference” - Chris Voss
“Pitch Anything” - Oren Klaff
“The More Beautiful Question” - Warren Berger
“The Code of the Extraordinary Mind” - Vishen Lakhiani
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About the Jere Metcalf Podcast:
Jere, current coach and consultant, former top luxury real estate agent of Sotheby’s International Realty, interviews the world’s most renowned and best real estate agents around the country. These Agents tell their stories, how they got into the business and what has made them successful from their biggest mistakes to their biggest breakthroughs in one of the oldest and most competitive industries.
All shownotes, videos and more at JereMetcalfpodcast.com
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