308. Moira Holley: How to Sell Luxury Real Estate at Record Breaking Prices

Today, I'm talking to Moira Holley. She is Co-Founder of Realogics Sotheby's International Realty based in Seattle, Washington, and a true global advisor and real estate agent who has sold and continues to sell property after property at record-breaking prices.  Moira's unparalleled expertise and deep understanding of the luxury market have not only set her apart in the competitive world of real estate but have also consistently raised the bar for what's possible in property sales.  In our conversation, we'll delve into the secrets behind her success, the strategies that have allowed her to navigate the complexities of the luxury market, and the insights she has garnered from years of experience.  Moira unveils the nuances of selling high-end properties and the artistry involved in closing deals that make history as she and I talk about 'How to Sell Luxury Real Estate at Record Breaking Prices'.

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Chapter Notes:

00:00 Introduction 
00:37 A Moira Holley’s Story
01:39 Why Moira Got into Real Estate
04:02 The Upper Tier of Luxury Homes
07:45 Tipping Point
12:23 The Assurance of Success
16:05 How to Be A Record Breaking Real Estate Agent
18:37 A Success Story
23:45 What Makes a Home Special
27:47 Subtleties of Good versus Bad Design
31:05 Tom Kundig on His Home Designs
38:00 The Features and Subtlities and Influence Price 
41:47 Difficult Conversations With Clients
52:55 The final 3

People/ Resources Mentioned:

• Malcolm Gladwell
• Frank Lloyd Wright
• Tom Kundig
• Dean Jones 

Books:

• The Awakening, by Kate Chopin
• The Age of Scientific Wellness, by Leroy Hood & Nathan Price
• Outlive: The Science and Art of Longevity, by Peter Attia MD
• Keep Sharp, by Sanjay Gupta
• The Future We Choose, by Christiana Figueres
• Why Design Matters, by Debbie Millman

Quotes:

‘Dig in and find your passion.”

“Get to know the essence of the root of what the profession is and what we're really paid for.”

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About the Jere Metcalf Podcast:
Jere, current coach and consultant, former top luxury real estate agent of Sotheby’s International Realty, interviews the world’s most renowned and best real estate agents around the country. These Agents tell their stories, how they got into the business and what has made them successful from their biggest mistakes to their biggest breakthroughs in one of the oldest and most competitive industries.

All shownotes, videos and more at JereMetcalfpodcast.com

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