231. Dusty Baker: How to Create Bespoke Marketing that Sells Multimillion Dollar Properties

Today I'm talking to Dusty Baker. A top real state agent in Montecito and Santa Barbara and the country, Dusty sells properties from one million dollars to tens of millions of dollars. 

In his first interview with us, he talked about what it means to be a luxury real estate agent.  He tapped into what it's like, what is essential and what is similar and different in working with billionaires.  He has agreed to come back on the show today to dig a little deeper. 

Dusty is especially adept at selling properties before they come to market for tens of millions of dollars. He says does it by knowing and implementing the keys of the bespoke marketing that will sell each multimillion-dollar listing. Today he shares how he does it.

• 02:02 - A recap of Dusty's business and his team structure
• 05:11 - What bespoke marketing is
• 06:26 - The question Dusty asks himself to know he if is successful
• 07:38 - How Dusty finds his clients 
• 16:45 - Pricing multimillion-dollar properties
• 18:32 - An example of compelling marketing and how to create it
• 22:58 - Seller conversations; what is most important
• 31:59 - Dusty's best resource in bespoke marketing that sells multimillion-dollar estates

People/Resources Mention-

• George Washington Smith
• The Ritz-Carlton 
• Hosrt Shulze

Book-

• Thinking, Fast and Slow by Daniel Kahneman

Quote-

"If you don't have the data, then the buyer has no idea whether this is a good opportunity or not"


Jere interviews the world’s most renowned and best real estate agents around the country and the world.
These outstanding Agents tell their stories, how they got into the business, and what has made them successful in one of the oldest and most competitive industries.

All of this on the “Jere Metcalf Podcast, Top Real Estate Agents tell how they do it.”

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Chapters

• 2:02 A recap of Dusty's business and his team structure
• 5:11 What bespoke marketing is
• 6:26 The question Dusty asks himself to know he if is successful
• 7:38 How Dusty finds his clients
• 16:45 Pricing multimillion-dollar properties
• 18:32 An example of compelling marketing and how to create it
• 22:58 Seller conversations; what is most important
• 31:59 Dusty's best resource in bespoke marketing that sells multimillion-dollar estates